Glossar
- A
- Abbestellrate
- Abonnentenzahl
- ASP
- B
- Betreffzeile
- Blacklist
- Bounce
- C
- Co-Registrierung
- Confirmed Opt-in
- Conversion Rate
- CPC (Cost per Click)
- CPO (Cost per Order)
- D
- Database
- Database – Marketing
- Direktmarketing
- DOI (Double-opt-in)
- Dublette
- Dynamisierung
- E
- Email-Formate
- Email-Marketing
- EMS (Email Marketing Suite)
- Erfolgskontrolle
- ESP (Email Service Provider)
- G
- Geotargeting
- Greylisting
- H
- Hard Bounce
- HTML – Format
- I
- Individualisierung
- K
- Klickrate
- L
- Landing Page
- Lifetime Value
- Link Tracking
- Listbroking
- M
- Mailing
- Multipart Format
- N
- Newsletter
- O
- Open-Rate
- Opt-In
- Opt-out
- P
- Permission Marketing
- Personalisierung
- Provider
- R
- Response
- Robinson – Liste
- Rückläufer
- S
- Selektierung
- Soft Bounces
- Spam
- Spamfilter
- Standalone-Mailings
- SWYN
- T
- Template
- Testmails
- Textformat
- TKP
- V
- Virales Marketing
- W
- Whitelist
- WYSIWYG
